SALES · AI CLONE

AI Sales Development Rep (SDR)

An AI SDR is an AI clone that does the preparation work of sales development. Mateo turns your approved ideal customer profile into researched prospect lists, personalized outreach drafts and clean seller handoffs, inside your CRM, inbox and calendar. Nothing goes out without a seller's approval, and he reports lists built, drafts approved and meetings sourced to your dashboard.

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A day on the job with Mateo

What a sales development rep clone actually does between 8 and 5, and what it's like to work with one.

7:50Checked overnight replies and logged two opt-outs2 suppressed
8:40Built a list from the approved fintech ICP64 accounts
10:15Flagged duplicates already owned by other reps9 held back
11:30Researched buyer roles and wrote account briefs20 briefs
2:10Drafted first touches and queued them for review20 in review
4:45Sent the seller a daily outbound status reportDelivered

Mateo AlvarezSales Development Rep · in your workspace

Mateo, can you just send the healthcare sequence today? We're behind.

I can't send it myself. That needs the seller's approval, and two drafts cite a case study legal hasn't cleared. The other 18 are ready for your review now, and I flagged the two lines that need a swap.

Swap those lines for the generic ROI point and send them all to Dana for review.

Done. All 20 are in Dana's review queue with the new line, sources attached, and I noted three contacts whose consent status is unclear so she can decide on those.

Every action logged · permissions set by you

What Mateo owns

A clone is hired for areas of responsibility, not prompts. These are Mateo's, with the numbers it reports.

ICP to prospect list

Turns your approved targeting criteria into a sourced, deduplicated list with the logic behind every account written down.

Account research

Writes short account briefs that separate verified facts from assumptions, so sellers know what they can safely say.

Outreach drafts

Prepares personalized first touches and cadence plans that stay in draft until the owning seller reviews and approves them.

Reply triage and handoff

Sorts replies, flags opt-outs right away and hands interested prospects to the right seller with a meeting-ready pack.

ACCOUNTS RESEARCHED212 +40 this week

DRAFT APPROVAL RATE88% +9 pts

SELLER PREP TIME35 min/day was 2.5 hours

MEETINGS FROM HANDOFFS17 this month

Dashboard figures are illustrative.

Works in your tools

Mateo connects to the apps your team already runs, with object-level permissions you set.

Salesforce

HubSpot

Apollo

Outlook

Gmail

Microsoft Teams

Slack

Skills Mateo runs

The capabilities that let Mateo do this role. Ask for any of them in plain words.

ICP to Prospect ListTurns your ideal customer profile into clear criteria and a review-ready prospect list plan.See the skill Account ResearchResearches target accounts and writes short briefings to support personalized prospecting.See the skill Outreach CadencesPrepares outreach messages and cadence plans for the seller to review before anything is sent.See the skill Reply TriageSorts prospect replies, hands interested leads to sellers, and prepares them for the first meeting.See the skill Lead GenerationGenerates a lead list from plain-language criteria such as role, location, and tech stack, and emails it to you as a CSV.See the skill LinkedIn FinderFinds a person's LinkedIn profile from their name and company.See the skill ApolloConnects to Apollo.io so you can prospect, enrich contacts, find verified emails, and manage outbound in plain English.See the skill Salesforce LeadsCreates, updates, bulk-imports, and converts Salesforce leads into accounts, contacts, and opportunities.See the skill

AI SDR: questions buyers ask

What is an AI SDR?

An AI SDR is AI that handles the research and preparation side of sales development: building prospect lists, researching accounts, drafting outreach and sorting replies. On Clone, the AI SDR is a clone hired into that role, working in your CRM and inbox with its own permissions. Sellers approve every message before it goes out.

Does an AI SDR replace my sales development team?

No. Mateo does the slow prep work so your reps spend their hours talking to buyers. He builds lists, writes briefs and drafts messages, but sellers own the relationship and approve every send. Most teams use him to give each rep more researched, ready-to-review pipeline every morning.

Which tools does the AI SDR work with?

Mateo works in Salesforce, HubSpot and Apollo for accounts and contacts, uses LinkedIn for research, and drafts in Outlook or Gmail. He coordinates with sellers in Slack or Microsoft Teams. You connect only the apps you want him to use.

Will it email prospects without asking?

No. Each clone is default-deny, with object-level permissions you set. Mateo prepares drafts and cadence plans, then waits for the owning seller to approve them. He checks opt-out and consent status before anything is queued, and every action he takes is logged so you can open the history from any chat.

How much does an AI SDR cost?

Every Clone plan starts with a free trial. Paid plans are a flat monthly price with credits included, so you are not paying per message or per lead. Enterprise plans start at $2,500 per month through Book a Demo. See the plans at clone.org/#pricing.