Ema builds AI employees for back-office workflows. Clone hires governed teammates into any role, on every channel, at a flat price.
Universal AI Employees for HR, IT and Finance: agentic systems that plan and run multi-step enterprise workflows across existing apps, check their own work, and send sensitive decisions to humans, with pricing tied to outcomes. This page covers Ema Universal AI Employees, EmaFusion and the Generative Workflow Engine, as of October 2026.
Clone, side by side
Pick a product. We'll tell you where it's strong, too.
Ema builds AI employees for back-office workflows. Clone hires governed teammates into any role, on every channel, at a flat price.
Their pitch. Universal AI Employees for HR, IT and Finance: agentic systems that plan and run multi-step enterprise workflows across existing apps, check their own work, and send sensitive decisions to humans, with pricing tied to outcomes.
Where they're strong
- Serious enterprise traction: a $77M Series B in September 2026 ($140M raised in total), customers including ADP, PwC, Hitachi and Wipro, and net dollar retention around 180%.
- A deep compliance stack: SOC 2 Type II, ISO 27001 and ISO 42001, RBAC/ABAC governance, PII redaction, and on-prem or air-gapped deployment.
- Multi-model by design: EmaFusion routes each task across many models and switches automatically if one has an outage.
Where they stop
- No published pricing. Ema says it charges for task completion and business outcomes rather than seats or tokens, so cost is set deal by deal through a demo-led sales process.
- AI Employees are assembled by tenant Admins or Builders from templates in a workflow builder (agents, data flows, branching logic), so new work starts as a build project.
- Each AI Employee’s interaction interface (chat, voice, dashboard, API and so on) is chosen at creation and “cannot be changed afterward,” per Ema’s builder docs.
- Built around HR, IT and Finance operations. Its documented channels are chat (web, Slack, Teams, Google Chat), voice and API; SMS, video and meeting channels aren’t documented.
Scoping Ema for HR or IT?
Clones are hired into any role across the org, from sales and support to operations and HR, and work by phone, SMS, email, chat, video and meetings. SkillForge builds and tests each skill in a live container instead of a workflow project, and pricing is a flat plan with credits included, not a negotiated outcome contract.
Bars show how fully each product covers the capability today. DIY: you'd build it yourself.
One shared computer, or a teammate with its own keys
Security has to live in the architecture. Clones get access denied by default, permissions set at the object level, and every action on the record.
- Every bot shares the computer's files, browser sessions and credentials.
- Deleting a bot leaves its files and browser sessions behind.
“Do not use separate Bots as a security boundary.”Grok Bot documentation, SpaceXAI
Questions buyers ask
Is Clone another AI model?
No. Clone runs on the leading models (GPT, Claude and Gemini) and uses the one that fits each task. What Clone adds is the teammate around the model: a role, your company's knowledge, skills it actually runs, the channels your people use, and governance on every action.
We already use ChatGPT or Claude. Why move to Clone?
Because your clones run on those same models and add everything a chat window lacks. Even for everyday writing, research and code, a clone starts from your company's knowledge, its memory of you and your sent email, where chat starts from a blank box. Clones also own outcomes: they work your inbox, phone line, CRM and meetings, and log every action for review. All of it on one Clone plan with usage included.
How is Clone different from Microsoft 365 Copilot?
Copilot makes people faster inside Word, Excel, Outlook and Teams. Clones do the work itself, inside Teams and Outlook and across every other system, including Salesforce, HubSpot and Google. They take calls, join meetings, and come on one flat plan with usage included, instead of a license plus metered agent charges.
How is Clone different from Grok Bot?
Grok's documentation says every bot on an account shares one cloud computer, including its files, browser sessions and credentials, and that separate bots shouldn't be used as a security boundary. Each clone has its own permissions, default-deny access and its own audit trail.
Couldn't we build this ourselves with OpenClaw, LangChain or n8n?
You could build an agent. Matching a clone means also building layered company knowledge, per-person memory, a skill pipeline that tests against live systems, object-level permissions, full audit, phone and meeting channels, and model routing, then securing and running all of it. Clone gives you the power of an open agent with those guardrails already built.
How does Clone pricing compare?
Clone plans are a flat monthly price with usage credits included. For example, Pro+ is $2,000 a month for up to 100 users, with $2,000 in credits included. Most alternatives charge a seat fee and then meter agent usage on top.
Which models does Clone use?
GPT, Claude and Gemini all run under the hood, so you're never locked into one provider.
How does Clone handle security?
Security is built into the architecture: access is denied by default on every route, permissions are set at the object level across orgs, departments, clones, skills and users, 100% of clone actions are logged, credentials are encrypted at rest, clones are pinned to specific skill versions, and each customer's data is kept separate. Clone runs on Google Cloud with Azure failover. Our SOC 2 Type II audit is in progress.
Bring the models you love.
Get the team that does the work.
Clones run on GPT, Claude and Gemini, in the tools you use, on one plan.